Client
HSBC
Services Utilised
  • Creative consultancy
  • Graphic design
The Projects

As part of a wider strategic marketing review, FDG were asked to design a small credentials brochure for HSBC Insurance Brokers Reinsurance Practice.

Working closely with Amanda Burton at Green Shoots Communications to define key messages, FDG produced concepts which reflected HSBC’s broking origins by incorporating their broker number of GHC501 into an eye catching design which still complies with brand guidelines. A high quality paper stock and key elements picked out in spot UV varnish ensures a high quality feel to this small but invaluable piece of marketing collateral.

The Relationship

FDG are certainly not experts in all of the industry sectors we cover, however, by working closely with industry specific experts we are able to bring our creative expertise to bear and create some truly inspiring solutions.

A sound working relationship and absolute trust are vital, and FDG’s relationship with Green Shoots Communications and its client base is testament to this.